Luke Taylor, founder and COO at TrafficGuardĪ report by HP put Ad Fraud as one of the most lucrative and easiest-to-commit forms of cybercrime. The brands that do this are going to stay relevant in the new year.” Invalid Traffic Will Take More and More Ad Spend Brand marketers need to leverage ‘last mile’ impressions delivered in-store, at the moment of greatest potential impact to sway a purchase. And in 2021, this is one place consumers will frequent. Consumers make decisions about the products they buy and the brands they support every time they step inside a grocery store. ![]() Take in-store grocery shopping for example. “Smart brand marketers looking to get ahead in 2021 must deliver the right offerings and messages to consumers in places they are already engaging with brands. Greg Wasson, Co-Founder & Chairman, Cooler Screens, Co-Founder, Wasson Enterprise & Former Chief Executive Officer, Walgreens Boots Alliance. Don’t Forget the Local Grocer: Brand Marketers Need to Leverage ‘Last Mile’ Impressions Delivered in-Store Many of the challenges that made 2020 so tough will carry over into 2021, so those marketers with a “service mindset” will see their work have the biggest impact. Establishing an authentic connection with stakeholders is the key, and that’s where marketers can be of service, because they are the ones who know how to take stock of what’s trending in the larger culture, what matters to employees, and what fits with their brand, and then craft messages that are in the best interests of those they reach. In difficult times, those who seek to serve all their stakeholders strengthen the foundation for the long-term success of their brand. The Rise of Servant marketing in RetailĮpiserver CMO Kirsten Allegri Williams on the retail buzz phrases of 2021 Here is what they have to say about the year 2021. Suzi Tripp, VP, Insights at Brooks Bell,.Leena Iyar, chief brand officer at Moxtra,. ![]() Luke Taylor, founder and COO at TrafficGuard,.Greg Wasson, Co-Founder & Chairman, Cooler Screens, Co-Founder, Wasson Enterprise & Former Chief Executive Officer, Walgreens Boots Alliance.These include insights from the following leaders: In today’s Predictions Series, we sat down with industry leaders with a combined experience of over 80 years in retail, e-commerce and adtech solutions.
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